Designer Executive, Engineer, Entrepreneur

I have worked as a Chief design officer and GM of product at several companies. My expertise is in product leadership, design, UX/UI, & branding.

I work with founders and entrepreneurs and bring these three things to the table
1. Intensity and optimism to align as well as debate with a founder
2. Customer focus and taste that builds profitable products
3. Hiring and leadership for a focussed culture

When I am not working, I can be found in the Sierras with my family, tending to bees in our urban garden, woodworking, or creating art.

Thanks for stopping by! Below is a sampling of work I have been fortunate to be part of.

- pree kolari (last updated: 2025-03-13)

Edge to Edge Image

Edge to Edge Image

Klaviyo is a 10+ Billion unified data and marketing automation platform. I was part of the company's leadership team reporting to the CEO and founder.
I lead design (Product design, brand, content and research) through a 8X revenue growth to 1Bil, an IPO and shipping of a world class design system.

web site and brand redesign
Re-branding and setting us up for IPO success
Many tiny farms
Completely mordernizing the UX stack
Boson
Attaracting and leading 125 amazing designers, building a modular design system, increasing velocity of shipping products

Recently, I have been enabling b2b and marketplace startups to build beautiful, simple, and efficient designs and achieve rapid human-centered product-market fit.
I have operated as a design advisory board member, fractional design leader, and investor at several startups. I have also mentored young companies at 500Startups and FalconX B2B incubator.

Safe security dashboard
Safe Security: Predicting cyber breaches. Setting up a scalable design system
Many tiny farms
Many Tiny Farms: Solving a wicked hard problem of food for the next hundred years
Boson
Boson Motors: Self driving electric trucks for automating farm work. Brand and design.
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eBay is a 90Bil $ GMV online marketplace that connects a global network of buyers and sellers. It has 180M of users in 23 countries.
My mandate was to further establish our design culture, pick winning solutions, and grow our user base. I co-created, prototyped, placed bets, and shipped successful solutions for the future of e-commerce; search, browse, selling, payment systems, monetization services, and more.

Ebay5.0
Data driven iteration for ebay 5.0 that resulted in highest rated e-commerce app
ebay google home
Presented to the exec board and shipped ebay on google home
Augmented Reality
Whichbox: Helping sellers with the power of Augmented Reality
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Motorola Mobility is a multinational telecommunication company selling mobile phones in more than 50 countries. It was sold to Google in 2012, and acquired by Lenovo in 2014.
My mandate was to lead the global hardware and software design research and strategy while leading teams in multiple countries. Our remit at Motorola was to marry innovative hardware with amazing software to 10x the user experience.

Ebay5.0
Data driven iteration for ebay 5.0 that resulted in highest rated e-commerce app
ebay google home
Presented to the exec board and shipped ebay on google home
Augmented Reality
Whichbox: Helping sellers with the power of Augmented Reality
Edge to Edge Image

Microsoft is a Trillion $ multinational company with 126 Bil in revenue across cloud, enterprise, desktop and xbox.
Managed and developed Visual Design and Creative Writing teams for Lync. Initiated and led a company-wide trends initiative. Additionally was on core incubation team for early prototypes of xBox Kinect and windows phone.

Ebay5.0
Incubation team for Kinect 1.0, building the first touchless 10ft UI
ebay google home
Moving from Ribbon to Modern UI. Lead the visual design and content teams
Augmented Reality
People cards UI metaphor took advantage of the touch & interactive medium

I am available for selected speaking engagements. Please contact me via email or linkedin.

Ebay5.0
Presenting Design at conference in Austria
ebay google home
Sharing Radical collaboration techniques to execs at Barcelona R&D summit
Augmented Reality
How can we expect our users to love our products if we do not put love into it @ the Auburn IDSA