People inspired innovation means a lateral shift of mindset for several people who in the past believed that innovation happens because of extreme creativity of an individual or a highly talented team.
The future is about putting the person, the user or the customer at the heart of the solution. This new paradigm in design will not produce pretty things nor will not make things people aspire to own. It will simple create products that provide immense value (emotional, functional and economic) to the end user.
This is all the what, but how do you inspire innovation from a people perspective? It’s very simple.
Methods for expression >> patterns >>frameworks for innovation
Methods for expression are methods for thinking, storytelling and visualizing. Given the right tools normal users will articulate with a lot of passion what they see as their ideal future.
After looking at patterns and looking at the problem in an integrated way, the innovation teams can build new frameworks for innovation.
What are the benefits? From the frameworks innovation teams are able to look at new alternatives and even revisit solutions that were previously though of as useless. A framework like this can inspire product innovation, business model innovation or brand innovation.
There is also another very important but often underrated advantage. Being in touch with the dreams and fears of normal people helps organization develop a shared intuition about user experience needs.
